Overview of SFMC tools
Technical how-to (build and send emails)
Email content/marketing concepts
More resources at https://trailhead.salesforce.com/en/modules (filter by Product: Marketing Cloud).
ASU/College recommendations and best practices:
- Always use Data Extensions instead of Lists
- When creating a Data Extension, make an email field the unique key and relate it to the Email Address field in the all subscribers list. The training modules above use an ID field as an example.
Email: firstname.lastname@example.org for ASU marketing cloud support